Psychology of Judgment and Decision Making: Microsoft Word and Questia Research
For this paper I had to think about how the topics covered in this course apply to my own research (area of study) and write about this application. The paper must include the following:
-
10+ pages in length.
-
Cite additional research not covered in this course (most likely from your own area of interest).
Paper Introduction:
Shopping online is becoming ubiquitous; within an hour you can virtually visit multiple stores, browse, and make your purchases. Having a successful online business is a multilayer process; which involves understanding online buying behavior, and shopping habits. Many previous online retailers such as valueamerica.com, pets.com, living.com and furniture.com have closed their virtual doors for lack of knowledge of these online shopping characteristics.
Through my graduate studies in Human Computer Interaction, I have a deeper understanding of the intricacy of online buying behavior. This knowledge will not only help me pontificate while writing this paper, but will enable me to explain concepts to my reading audience in a clear and effective manner. The terminology and research evidence for this paper is derived from the field of psychology and computer science. Terms or concepts I feel are not familiar to the reading audience will be explained in footnotes and graphs. The logic flow for this research endeavor is going to focus on women’s preferences while shopping online which is based on perceptions, social characteristics and understanding of technology. This paper will also cover the concept of prospective evaluations.
HCI Capstone: Microsoft Office and Omni Graffle.
For this paper I had to think about how to communicate an idea that is of interest to HCI colleagues. This paper must include the following:
- May be done independently, or in groups of two.
- Ideas may come from readings or from past or current experience.
- Should produce results that could be generalized and possibly published.
Paper Abstract:
ABSTRACT: When designing an interface for a software application the current techniques and knowledge for evaluating the use of color seem to come from three sources: Color theory classes, which teach particular techniques more suited for print design, Programmers repeated exposure to the same “color palette” used in a particular software application, and HCI related professions with limited knowledge of the use of color while using a “color picker” application. A prototype application called “Ace”, a color expert system that utilizes color rules and applies them to user interface design, is one application that attempts to automate the color selection process. A modified automatic color expert system prototype application will be built using Axure prototyping application. In addition to having defined interface specification and color rules implemented into the application will also include environment modules, which can be selected from a drop down menu. A manual color selection “story board” will be constructed, demonstrating how these activities will be carried out. A research proposal comparing automatic vs. manual color selection for an interface application will be layout, defined, and expected results will be presented. Implementation of research proposal will take place at a later date.